The news of relationship breakdown between Danica Patrick and Nature’s Bakery which is her primary sponsor in the Monster Energy Cup Series seems to be having an enormous impact on American Stock car driver.
What are the present circumstances after nature's bakery turned their backs on NASCAR racer? What do lawsuits say?
This time the matter is very personal for Patrick, one of the most prominent faces in the history of the sport. Moreover, it is business as well given the sponsorship-driven world of NASCAR and Patrick’s ability from a marketing perspective despite her struggles on the race.
Speaking more of business, who has $15.2 million to spare? Patrick, the No. the 10th driver of Stewart-Haas Racing has been shown door by her primary sponsor, Nature’s Bakery, and is in need of huge amount of money to compete in NASCAR’s 36-race Cup season in 2017.
Nature’s Bakery alleges Danica Patrick is in a breach of her contract for promoting competing products. On the other hand, Stewart-Haas Racing has also sued the Nevada-based company for violation of the contract.
In 2017, Patrick was heading toward the last year of their three-year agreement with Nature’s Bakery and the company, which was Danica’s primary sponsor in 2015 and 2016, was all set to sponsor at least 20 races in coming season.
Stewart-Haas Racing released a statement on the incident:
“Nature’s Bakery is in material breach of its contract with Stewart-Haas Racing. It is an unfortunate situation, as the team has delivered on all aspects of its contract and was prepared to do so again in 2017. Ultimately, this is a situation that will be resolved in a court of law.
Moreover, it added:
“Stewart-Haas Racing remains focused on its preparation for the 2017 NASCAR season where it will again field four entries in the Monster Energy NASCAR Cup Series while also introducing a full-time NASCAR XFINITY Series team. The litigation with Nature’s Bakery will not impact the organization’s on-track efforts.”
One of the best in business, Ford Performance expressed a willingness on 6th February 2017 to support racer Danica Patrick in the Monster Energy NASCAR Cup Series in 2017 season even if she isn’t fully funded just yet.
It is no surprise that Stewart-Haas Racing recently filed a lawsuit against Nature’s Bakery and the main reason behind it is the missed payments for Patrick’s No. 10 team.
The team of Patrick is seeking over $30 million while the baked goods company believes that Danica Patrick breached her contract by promoting competitive brands through her social media channels.
Ford Performance global director Dave Pericak appeared on a media teleconference on 6th February and pledged to stand by the side and support SHR’s intent to have four full-time teams this season in 2017 including Patrick and the No. 10 team. Pericak said:
"We’re going to let that play out, unfortunately, through the court system and see how it works out. I’m hopeful we’re going to come to a resolution on that. At the end of the day, what I can say is that you have my commitment, the commitment from Stewart-Haas Racing and everyone that is involved, that it is not going to affect our ability to hit the track and run that car and run it the way it needs to run.
Moreover, he added:
"I really don’t want to make any additional comments given where we are in the whole situation –- and it’s very unfortunate we’re going through it right now –- but one way or another, I can just tell you, the No. 10 will be on the track, and it will be ready to perform."
Danica Patrick finished in ninth-place at Bristol Motor Speedway on April 19, 2015. Danica Patrick earned a record sixth career top-10 finish which is most by any female driver in NASCAR Sprint Cup Series history. Although she has no wins in NASCAR race, she has won in IndyCar Series career.#Nature’s Bakery #American professional stock car racing driver