Built-In Debt, Now Stands At 1 Billion; How did Ken Block Build A Shoe Empire? His Personal Life And More

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Built-In Debt, Now Stands At 1 Billion; How did Ken Block Build A Shoe Empire? His Personal Life And More

Kenneth Paul Block, a professional rally driver, has been able to establish a billion-dollar empire. He now has moved past his ownership of DC shoes and has been focusing on his apparel brand for auto enthusiasts.

How It All Came To Be

Block was a sports enthusiast since his childhood. He began his rallying career in 2005. At the first race of his career, he finished fifth, and this was the start of his journey to becoming one of the most successful racers ever. 

Block always had a vision of opening his clothing store. He and his partner Damon Way thought of many other ideas, but they settled in DC’s shoes. Founded in 1994-95 Block did not have enough resources to fund his project by himself, so he borrowed $10,000 from his parents. 

In the first year of the business, his business skyrocketed to a whopping $7 million in sales. By the decade, their business boomed up to $60 million. And it got big over the years from $100 million to double and triple, the firm went on to make $900 million in revenue in 2004. 

This was the year of glory for his business after being acquired by Australian sportswear brand, Quicksilver for $87million, the brand was now a billion-dollar brand. 

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But the multimillionaire had no plans of stopping. Instead, he wanted to follow his passion. So he signed a deal with Subaru for his racing career as a rally driver. 

Block has now moved past the DC shoes. After selling his share, he began focusing on his racing apparel, namely, Hoonigan Industries.

However, this venture has parted ways with their official partners, and now the multi-millionaire plans to focus on his racing journey again.

Personal Life! Filled With Luxury?

This businessman is very private about his life. He doesn’t talk much or share much about his personal life on his social media. But, with the amount of information we could gather, Ken has been married to Locky block for almost three decades. The pair has three lovely children together.

Ken Block with wife Lucy Block posing in front of her gifted Bronco in 2017 (Photo:

Block was initially married to a writer named Tracy, but the marriage didn’t seem to work out, and after five years, Block decided to start a family with his now-wife Lucky. 

The race driver who stands at the height of 6 ft. does not share much of his personal life with his 6.6 million followers on Instagram. Instead, most of his social media posts are business-related. But, we can occasionally see him going on vacations with his family.


A post shared by Ken Block (@kblock43)

So this 53-year-old does seem to be enjoying his fortune on his business and his family.

The Multimillionaire's Net Worth

After venturing out in different careers and profiting from almost all of them, Ken is now a multimillionaire. What started on a debt has given him a fortune that he could have only imagined. 

He has a significant fan base from his racing career, and brands do seem to pay him a generous amount just for him to advertise on his social media. 

This visionary has accumulated a net worth of $230 million by just following his passion and working on something he loved from his childhood.

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